SAFE, GENTLE FORMULATIONS PROVIDE A HEALTHIER COLOR EXPERIENCE WITHOUT COMPROMISING ON LONG-LASTING, VIBRANT RESULTS.
✦ Innovative, clean formulas free of common irritating and toxic ingredients
✦ Ammonia and fragrance-free — no unpleasant fumes
✦ Enriched with nourishing ingredients for healthy hair and scalp
✦ Glossy shine and vibrant color that lasts
What sets color purity apart
CLEAN CHEMISTRY
Formulated without harsh or harmful ingredients like Resorcinol, PPD, PTD, creating a safer, healthier experience for you and your hair.
PURE Performance
Versatile shade range delivers superior results for all hair types and textures—from dimensional balayage to pretty pastels.
SUSTAINABLY CRAFTED
Packaged in eco-friendly, recycled materials to minimize environmental impact.
stunning color results, every single time
Color pURITY IS FORMULATED WITHOUT:
✦ Parabens
✦ Fragrance
✦ Mineral Oil
✦ Phthalates
✦ EDTA
✦ PPD or PTD
✦ Resorcinol
✦ SLS, SLES, Cocamidopropyl Betaine
KEEP COLOR VIBRANT
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Color Awakening Hairbath
$30.00 10oz 2oz 32oz 32oz Refill -
10oz 2oz 32oz 32oz Refill
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Bright Balance Hairbath
$32.00 10oz 2oz 32oz -
Bright Balance Conditioner
$32.00 10oz 2oz 32oz
