Our Ingredient Philosophy
We believe in fewer, better ingredients—for both you and your hair. Our ingredients are rooted in nature, with minimal processing to preserve purity and ingredient efficacy. They are intentionally selected for their benefit to the health of hair and their ability to create sensorial pleasure and greater moments of joy.
What We Don't Use
While many brands claim to be ‘clean’, they often contain harmful cosmetic ingredients or hide behind miracle complexes that promise instant repair and results, but in the long run, do more harm than good. We believe you and your hair deserve better.
We actively avoid over 3,000 ingredients, complying with the strictest of clean standards—including our own. We never use harmful cosmetic ingredients or unsafe toxins, ever. Our formulas are always free from parabens, silicones, sulfates, synthetic fragrances, phthalates, and misleading proprietary complexes.
Read Our Never Any List
Parabens
Sulfates
Misleading Proprietary Complexes
Silicones
Synthetic Fragrances
Phthalates
What We Do Use
We use ethically and sustainably sourced ingredients that are clinically proven to be safe and effective—for you, your hair, and the planet.
In our commitment to transparency, we invite you to explore the ingredients found in our products and learn more about their benefits to hair and body.
A
Aloe Vera (Certified Organic)
A versatile and lightweight moisturizer and hair strengthener that leaves strands with a silky texture.
Aloe Barbadensis (Aloe Vera) Leaf Juice
Angelica Root Extract
Soothes and revitalizes the scalp for healthier skin and roots.
Angelica Archangelica Root Extract
Apple Extract
Contains numerous vitamins and minerals, including vitamins A, B, C, K, magnesium, potassium, copper and calcium, to help nourish the scalp.
Pyrus Malus (Apple) Fruit Extract
Apricot Kernel (Certified Organic)
An emollient oil that soothes and moisturizes skin with a high concentration of antioxidants.
Prunus Armeniaca (Apricot) Kernel Oil
Avocado Oil (Certified Organic)
A superfood ingredient that delivers nourishing fats and hydration to thirsty skin and hair.
Persea Gratissima (Avocado) Oil
b
Bamboo
A wonderful source of natural, highly concentrated silica that helps to strengthen hair and nourish the scalp.
Phyllostachys Bambusoides Extract
Baobab
Contains a high dose of omega-3 fatty acids that support the hair’s moisture barrier, plumps the hair shaft, and protects the hair from thermal, UV and environmental exposure.
Hydrolyzed Adansonia Digitata Seed Extract
Beeswax
An effective humectant ingredient with multiple benefits to moisturize, smooth and soothe hair and scalp.
Cera alba
Behentrimonium Methosulfate
A coconut derived emulsifier and mild cleanser that conditions, detangles, and can help hair feel fuller.
Behentrimonium Methosulfate
Bilberry
This berry from central and northern Europe is an effective scalp soother that addresses ailments like redness and itching with a nourishing dose of Vitamin A.
Vaccinium Myrtillus Fruit Extract
c
Cablin Oil
Also known as Patchouli, this oil adds an earthy, grounded fragrance to our products.
Pogostemon Cablin Oil
Caprylic/Capric Triglyceride
This cosmetic grade, highly refined MCT oil provides an emollient, fast-absorbing quality to formulas.
Caprylic/Capric Triglyceride
Caprylyl/Capryl Glucoside
A mild surfactant derived from mixed plants, fatty alcohols and glucose sourced from vegetables.
Caprylyl/Capryl Glucoside (Safflower Seed Oil)
Carthamus Tinctorius
A natural antioxidant that provides excellent emollience to hydrate hair and skin.
Carthamus Tinctorius (Safflower Seed Oil)
Celery Seed Extract
Contains a rich supply of nutrients that can help soothe scalps by improving hydration.
Apium Graveolens (Celery) Seed Extract
Cetrimonium Chloride
This coconut derived ingredient is used for its anti-static, conditioning and softening qualities.
Cetrimonium Chloride
Charcoal
An effective yet gentle detoxifier that helps draw out dirt, oil and impurities from the hair and scalp, leaving strands smooth, shiny and bouncy.
Charcoal Powder
Chufa Milk
Also known as Tiger Milk, this antioxidant rich ingredient helps strengthen, moisturize and protect skin and hair.
Cyperus Esculentus Tuber Extract
Citric Acid
Found widely in plants (e.g. citrus fruits), this organic acid is used in cosmetics as a preservative acidifier to balance pH, and as a foam stabilizer.
Citric Acid
Cocamidopropyl Hydroxysultaine
Derived from the fatty acids of coconut oil, this mild surfactant gently cleanses the hair and acts as a foaming agent with anti-static benefits.
Cocamidopropyl Hydroxysultaine
Cocoa Seed Butter
This nourishing fat comes from the seeds of Theobroma Cacao. It helps to soothe the skin and resist water loss throughout the day with its exceptional hydrating benefits.
Theobroma Cacao (Cocoa) Seed Butter
Coconut Oil
Our non-GMO Coconut is loaded with nourishing fatty acids that help to strengthen strands, sealing in moisture and shielding your hair from future damage.
Cocos Nucifera (Coconut) Oil
Colloidal Oatmeal
This gentle emollient is renowned for its remarkable calming and skin soothing benefits.
Colloidal Oatmeal
Comfrey Leaf
A soothing, scalp revitalizing ingredient with mild cleansing properties that gently removes dirt, oil and buildup.
Symphytum Officinale Leaf Extract
Cranberry Seed Oil
A soothing antioxidant rich oil that can relieve itching caused by dryness.
Vaccinium Macrocarpon (Cranberry) Seed Oil
Cucumber
This soothing ingredient helps bond with moisture to improve hydration.
Cucumis Sativus (Cucumber) Fruit Extract
d
Dandelion
Helps balance scalp oils, stimulate hair follicles and encourage healthy hair growth.
Taraxacum Officinale (Dandelion) Leaf Extract
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Echinacea Angustifolia Extract
This member of the sunflower family is frequently used in herbal medicine for its antibacterial and antiviral benefits.
Echinacea Angustifolia Extract
Evening Primrose Oil
A precious oil rich in essential fatty acids that help maintain moisture and relieve itching due to dryness
Oenothera Biennis (Evening Primrose) Oil
Eucalyptus (Certified Organic)
Our seam distilled Eucalyptus Oil provides moisture and a soothing herbal scent.
Eucalyptus Globulus Leaf Extract
f
Frangipani
A beautiful flower with an intoxicating fragrance that helps lock in moisture, soothe skin, and boost the thermal care of our styling formulas.
Plumeria Alba Flower Extract
Frankincense
This fragrant oil has a fresh, woody aroma that has been known to help reduce stress and calm the mind, making it ideal for meditation.
Boswellia Carterii (White Frankincense) Oil
h
Hawaiian Red Salt
An unrefined salt mixed with rich volcanic clay that helps remove impurities from the scalp.
Sodium Chloride
Hazel Seed Oil (Corylus Americana)
This lightweight, non-greasy oil helps hydrate and balance combination skin types.
Gevuina Avellana (Hazelnut) Oil
Hemp Seed Oil
Contains essential fatty acids and nutrients that are ideal for hair and scalp health.
Cannabis Sativa Seed Oil
Honey (Certified Organic)
Naturally retains moisture and adds hold and shine to styles. Our honey is sustainably and ethically sourced through local vendors.
Hydroxypropyltrimonium Honey
Horsetail
This herb contains high levels of natural silica, which can help strengthen and restore shine to damaged and brittle hair.
Equisetum Arvense Extract
Hydrolyzed Rice Protein
This conditioning agent brings shine and gloss by conditioning the scalp, hair and skin.
g
Ginkgo Biloba Leaf
Rich in antioxidants and also known as the maidenhair tree, this extract delivers conditioning and smoothing properties.
Ginkgo Biloba Leaf Extract
Glycerin
Our plant derived glycerin provides moisture retaining and emollient benefits and helps improve formula textures by preventing separating.
Glycerin
Glyceryl Stearate SE
This ingredient can come from coconut, olive, rapeseed, safflower and sunflower. It can improve hydration, help maintain moisture and control frizz.
Glyceryl Stearate SE
Goldenseal
This herb comes from the buttercup family and is known for its ability to topically to soothe skin.
Hydrastis Canadensis (Goldenseal) Extract
Green Tea Extract
Provides a powerful supply of antioxidants that help ward off free radicals and environmental stressors.
Camellia Sinensis (Green Tea) Leaf Extract
Guar Hydroxy- propyltrimonium Chloride
This plant-based gum is used to help thicken formulas and maintain viscosity. It is conditioning to the hair and skin and optimized for detangling.
Guar Hydroxypropyltrimonium Chloride
j
Japanese Swertia
This flowering herb is known for its rare combination of calming and stimulatory properties, minimizing irritation while maximizing scalp health. It can also help boost hair strand elasticity.
Swertia Japonica Extract
Jojoba Seed Oil
A lightweight oil rich in vitamins and minerals that nourish, condition, and seal in moisture.
Simmondsia Chinensis (Jojoba) Seed Oil
k
Kaolin Clay
A soft white clay that absorbs excess oil, dirt and product buildup from the hair and scalp.
Kaolin
l
Lavender Oil
This ancient oil calms the body and mind with its soothing scent and skin nourishing properties. It helps balance dry and oily skin and works great for sensitive and mature skin types.
Lavandula Hybrida (Lavender) Oil
Lemon Balm
A relative to the mint family, this medicinal plant has been used for centuries to soothe and improve scalp health.
Melissa Officinalis Leaf Extract
Lemon Peel Oil
This bright essential oil is cold pressed from the outer rind of lemons, and its crisp, lively scent can energize the body and mind while helping to maintain healthy skin and scalp
Citrus Medica Limonum (Lemon) Peel Oil
Lemongrass
This essential oil is green, fresh and lemony. It has antiseptic, antibacterial, astringent, cooling and energizing properties.
Cymbopogon citratus leaf oil
Limonene
A naturally occurring fragrance found in the rind of citrus fruits.
Limonene
Linalool
A naturally occurring fragrance similar to bergamot oil and French lavender produced by plants such as mint, cinnamon and citrus fruits.
Linalool
Flax Seed Oil
This useful ingredient helps nourish hair and skin. Its high supply of omega-3 fatty acids helps improve hair elasticity and soothe itching due to dryness.
Linum Usitatissimim (Flax) Seed Oil
Lotus Flower Essential Oil
An essential oil that provides a relaxing scent with airy, aquatic and floral notes.
Lotus Corniculatus Flower Extract
m
Macadamia Seed Oil
Derived from the nut of a small evergreen tree, this nourishing, vitamin rich, and lightweight oil conditions skin and hair.
Macadamia Integrifolia Seed Oil
Mango Seed Butter
An intensely hydrating and nourishing butter with a high concentration of oleic acid, vitamin A and vitamin E that can strengthen and smooth hair.
Mangifera Indica (Mango) Seed Butter
Mango Extract
Nourishes skin and hair by providing hydration and can help promote collagen production.
Mangifera Indica (Mango) Fruit Extract
Manuka Honey
A unique type of honey that naturally contains antibacterial and antibiotic benefits.
Honey
Marigold
Marigold has excellent protective capabilities by forming natural layers to protect the skin from environmental stressors and free radicals.
Tagetes Erecta Flower Extract
Matricaria Flower
Also known as German Chamomile, this flowering annual is known for its calming benefits with antifungal and anti-inflammatory properties.
Chamomilla Recutita (Matricaria) Flower Extract
Monoi Oil
This special flower extract contains a high concentration of antioxidants and vitamin E to improve hair’s elasticity, strength and shine.
Plumeria Acutifolia Flower Extract
n
Neroli
This nourishing ingredient can help improve the elasticity of skin and maintain oil balance.
Citrus Aurantium Flower Oil
o
Oat Kernel Extract
This natural emulsifier provides excellent hydration benefits. It imparts a silky softness to hair with excellent moisture maintaining properties.
Avena Sativa (Oat) Bran Extract
Octadecanol
This vegetable based fatty alcohol comes from natural fats and oils. In cosmetics, fatty alcohols work as emulsifiers and emollients that smooth skin and help prevent moisture loss.
Olive Fruit Oil
This nutrient rich oil comes from ripe olives grown around the Mediterranean Sea. Its superior absorption makes it a favorite for cosmetic formulations.
Olea Europaea (Olive) Fruit Oil
Orange Flower Oil
Also known as Neroli, this rich essential oil comes from the white blossoms of the bitter orange tree. Its calming and uplifting notes are often used in therapies for anxiety, insomnia, nervousness.
Citrus Aurantium Dulcis (Orange) Peel Oil
Oregano
This popular spicy and aromatic herb is refreshingly stimulating to the skin and scalp.
Origanum vulgare leaf extract
p
Patchouli
Originating from Southeast Asia, Patchouli has antiseptic, astringent, and fungicide properties. It can also help harmonize the scalp by relieving itching from dryness.
Pogostemon Cablin Leaf Oil
Pea Sprout Extract
Feeds both the scalp and hair with essential nutrients and antioxidants to refresh and revitalize hair from the root.
Pisum Sativum (Pea) Sprout Extract
Peppermint Oil
An essential oil that provides the scalp with a cooling sensation and invigorating scent.
Mentha Piperita (Peppermint) Oil
Pink Himalayan Salt
A mineral rich salt that adds wave, body and texture to hair without causing dryness. Pink Himalayan Salt is not processed like regular table salt, so it retains its vibrant pink hues
Sodium Chloride
Pomegranate Seed Oil
A moisturizing ingredient full of antioxidants that promote a healthy scalp.
Punica Granatum (Pomegranate) Seed Oil
Potassium Sorbate
This safe, effective, EU-approved non-formaldehyde preservative comes from naturally occurring unsaturated fatty acids.
Potassium Sorbate
Pullulan
Sourced from the Larch tree, Pullulan is a natural water-soluble polymer that provides a shiny, transparent and flexible hold in styling products.
Pullalan
Pumpkin Seed Oil (Certified Organic)
Provides rich levels of Omega 6 Fatty Acids and Vitamins E, A & K to nourish and moisturize hair and scalp. It can also protect and enhance the vibrancy of hair color.
Cucurbita Pepo (Pumpkin) Seed Oil
Purified Water
Sterile, deionized water used in cosmetic preparations to avoid contamination.
Water/Aqua/EAU
q
Quinoa
A protein packed grain that offers a unique combination of molecular weight amino acids that enhance nourishment penetration to promote repair, hydration and shine.
Hydrolyzed Quinoa
r
Rice Bran Oil
A velvety oil that moisturizes, strengthens, repairs and protects with a high concentration of antioxidants.
Oryza Sativa (Rice) Bran Oil
Rice Protein
Strengthens, moisturizes and protects to leave hair glossy and resilient.
Hydrolyzed Rice Protein
Rooibos Tea
Pronounced ‘roy boss,' this tea is rich in antioxidants that help fight free radicals that leave hair dull and damaged.
Aspalathus Linearis Leaf Extract
Rosemary Oil
An herbaceous oil that revitalizes the scalp to support natural hair growth.
Rosmarinus Officinalis (Rosemary) Leaf Oil
s
Sage
Native to the Mediterranean and South-Eastern Europe, sage’s aromatic leaves can stimulate scalp circulation to encourage new hair growth and provide more nutrition for hair follicles.
Salvia officinalis extract
Sage Oil
This fragrant oil is used in combination with other oils to make up our natural fragrances throughout our products.
Salvia Sclarea (Clary Sage) Oil
Sesame Oil
A light oil rich in omega-3 and omega-6 fatty acids that nourish the scalp and hair follicles that can support natural hair growth.
Sesamum Indicum (Sesame) Seed Oil
Shea Butter (Certified Organic)
A rich emollient that offers intense hydration to smooth frizz and soothe the scalp.
Butyrospermum Parkii (Shea) Butter
Sodium Benzoate
A salt derived preservative that effectively prevents microbial growth.
Sodium Benzoate
Sodium Lauroyl Methyl Isethionate
This coconut derived ingredient is a mild foaming surfactant that helps solubilize oils from the hair and scalp to be effortlessly rinsed away, leaving the scalp feeling clean.
Sodium Lauroyl Methyl Isethionate
Sodium Methyl Cocoyl Taurate
Derived from the husk of coconut, this mild surfactant interacts with water to create a foamy lather and cleanse oil from the hair.
Sodium Methyl Cocoyl Taurate
Sorbitol
This naturally occurring ingredient comes from ripe berries, cherries, plums, pears, apples, seaweed and algae. It's a humectant and an emollient that helps provide a velvety feel to the skin and hair.
Sorbitol
Soybean Oil
This natural emollient cleanses, stimulates, soothes and nourishes the hair while leaving it silky and manageable.
Glycine Soja (Soybean) Oil
Stearalkonium Chloride
Derived from stearic acid (a fatty acid found in mixed plants), this ingredient is a conditioner that provides anti-static benefits, enhances luster, and improves hydration in wet or dry hair.
Stearalkonium Chloride
Sugar Maple
This sweet ingredient, derived from the sugar maple tree, helps remove dead skin cells to prevent clogged pores within the scalp.
Acer Saccharum (Sugar Maple) Extract
Sunflower Seed Oil
A natural antioxidant that provides excellent color protection, weightless moisture and glossy shine. It's abundant in essential nutrients and fatty acids that contribute to healthy hair and scalp.
Helianthus Annuus (Sunflower) Seed Oil
Sweet Orange
An excellent moisturizer for brittle hair, sweet orange helps soothe, smooth and moisturize while enhancing natural sheen of hair.
Citrus Aurantium Dulcis Peel Oil Expressed
t
Tamanu Oil (Certified Organic)
A fast absorbing oil with a high concentration of lipids and antioxidants that soothe and nourish the scalp with a weightless feel.
Calophyllum Inophyllum Seed Oil
Tapioca Starch
Derived from the cassava root, this ingredient is an earth friendly alternative to talc. Tapioca starch is ideal for absorbing oil at the root and refreshing the scalp naturally.
Tapioca Starch
Tea Tree Oil
This fragrant essential oil deeply moisturizes the hair and scalp, helping to reduce itchiness and flaking due to dryness.
Melaleuca Alternifolia (Tea Tree) Leaf Oil
Thyme
This fragrant herb provides formulas with a grounding, earthy aroma.
Thymus Vulgaris Leaf Extract
Tilia Cordata Flower Extract
Also known as littleleaf linden, this flower extract is known for its rich conditioning properties for hair and scalp.
Tilia Cordata Flower Extract
Trisodium EthylenedIamine Disuccinate
This naturally derived chelating agent improves the efficacy of preservatives and antioxidants, playing a crucial role in the stability and effectiveness of formulas.
Trisodium EthylenedIamine Disuccinate
v
Vanillin
This fragrant oil is used in combination with other oils to make up our natural fragrances throughout our products.
Vanillin
Vitamin B5
This essential vitamin helps deliver nutrients to the scalp and hair follicles, restores shine and luster, improves strength and plumps hair shaft.
Panthenol
w
White Vinegar (Certified Organic)
An incredible ingredient for clarifying the scalp that leaves the hair feeling soft and manageable.
Vinegar
Witch Hazel
A skin soothing astringent that can relieve itching from dryness and balance excessive sebum production.
Hamamelis Virginiana (Witch Hazel) Water
x
Xanthan Gum
A naturally derived starch that works as a thickening agent, stabilizing oils from separating, acting as a natural preservative and improving overall formula performance and safety.
Xanthan Gum
y
Ylang Ylang Flower Oil
This flower oil acts as a natural conditioning agent and has excellent reparative powers for damaged hair.
Cananga Odorata Flower Oil
z
Zea Mays (Corn) Starch
Our non-GMO corn starch provides excellent absorption benefits, especially for excess oil on the scalp and roots.
Corn Starch