b corp, b corporation, certified b corporation and b corp certification

We are proud to “B” a Better Business!

Announcing our B Corp Certification

People and the planet are at the center of everything we do at Innersense Organic Beauty. Since our inception in 2005, we’ve been committed to making clean, safe and sustainable hair care products that are better for both you and the environment. We’re excited to announce one more step ascended in that journey: We’ve now earned the coveted B Corp Certification!

B Corp joins our guiding principles and brand pillars: Be Well, Be Beautiful, Be Conscious, B Corp.

As a B Corp, we are part of a movement using business as a force for good. Becoming B Corp certified means we meet the highest verified standards of social and environmental performance, transparency and accountability to all our stakeholders (including you!). It also means that we commit to continually seeking out better ways of doing business – challenging ourselves to think of our community, employees, clients and the environment first, in every decision we make.

From our inception, Joanne and I envisioned a brand ‘beyond business,’ giving back and being change makers along the way. We’ve grown to a place where we can now do that. Our B Corp™ certification amplifies our guiding principles and brand pillars: Be Well, Be Beautiful and Be Conscious.

-Greg Starkman, Innersense Organic Beauty Founder

Today, Innersense Organic Beauty is more than a clean hair care line. We are a lifestyle and wellness brand committed to people and the planet. Every day, our community of beauty and wellness professionals and consumers who share our same values inspire us to be better.

Business As a Force For Good

The B Corp Assessment process has taught us how to improve our clean hair care brand through new business operations and sustainability initiatives. Going forward, we have even loftier goals as we seek to measure and offset our carbon footprint, continue our plastic neutrality efforts and introduce new sustainable packaging options. 

B Corp is a growing global community of leaders, change makers and activists with a common goal and we are so proud to join this incredible community. We must be the change we seek in the world. We’re so glad you’re at our side.


 We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation – the B Corporation – Which is purpose-driven and creates benefit for all stakeholders, not just shareholders. As B Corporations and leaders of this emerging economy, we believe:

-That we must be the change we seek in the world. That all business ought to be conducted as if people and place mattered.

-That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.

-To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.

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