People. Planet. Proactive.
Sustainability Starts With All Of Us
For over 15 years, we’ve worked tirelessly to build a global, professional clean hair care brand. From day one, our mission was to create pure, clean toxin free beauty to address emerging consumer demand while inspiring beauty and wellness professionals and the guests they serve.
More importantly, we chose to formulate with the highest intentions for purity, safety and health. Starting “inside the bottle” was our first step towards sustainability and a healthier, safer planet.
We’ve Made A Promise To The Planet
After in-depth research into sustainable packaging options, using post-consumer recycled (PCR) High Density Polyethylene (HDPE) emerged as the right choice for our brand. HDPE is one of the most widely recycled plastics, and the vast majority of consumers have access to curbside recycling for HDPE. In 2020, we transitioned over 80% of our bottles to 100% PCR HDPE with the intention to transition the remaining 20% to more sustainable materials in the near future. By purchasing PCR bottles, we are doing our part to increase the demand for recycled plastic, which we hope will have ripple effects towards improving the domestic recycling process. While the switch to recycled plastics is an environmental improvement for us, it is only the beginning: we are determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As the sustainable packaging landscape evolves, we will continue to pursue more sustainable alternatives as they become available.
We Promise To Put Our Mission Into Action
In 2020, we announced our commitment to clean up the equivalent of the last 5 years of our plastic output with help from Plastic Bank. Going forward, we pledged to collect 150% of our annual plastic output. Becoming “plastic proactive” means your healthy hair journey provides benefits beyond you and your hair. Innersense Organic Beauty is committed to taking action by minimizing plastic pollution, supporting the cleanup of ocean-bound waste and uplifting coastal collector communities in the process. We put our mission into action and are dedicated to being a part of the solution.
Our Sustainability Practices
Ours Is A Love Story. So Is Our Commitment To The Environment
How Conscious Hair Care Chemistry Uses Ingredients From Mother Earth
Sustainability Starts With All Of Us
Our Pledge To Mother Earth: To Be 1% Better
Here’s How We’re Transforming Plastic Into An Economic Resource
How We’re Advocating Ingredient Transparency To Reduce Breast Cancer
How We’re Advocating For Water, Health And Healing
Advocating for Safe Cosmetics: Power in Numbers
Leadership Means Raising Our Voice For Safe Cosmetics
Americans Need Help: Our Partnership With Feeding America
“Plastic Proactive” Means Taking A Global Look Forward And Back
We Amplify Clean Beauty Love With Action + Advocacy
Beautiful Inside and Out: How PCR Is A Vital Part Of Your Healthy Hair Journey
How My Hispanic Heritage Influences My Artistry
Why We Partner in Breast Cancer Prevention Legislation
A Black History Month Stylist Celebration
We are proud to “B” a Better Business!
Climb Against the Odds to Prevent Breast Cancer
An Asian Pacific Islander Heritage Month Stylist Celebration
Clean Beauty Con Joins in on WSA Awareness Month
People and Planet Partners
1% for the Planet
It’s our goal to live in harmony with our sacred Mother Earth and her rhythm. After researching the best ways to support environmental, social responsibility and sustainable efforts, Innersense Organic Beauty has teamed up with 1% for the Planet.
Plastic Bank
We’re transforming plastic into an economic resource by partnering with Plastic Bank. These efforts work to clean up plastic waste and transform it into an economic resource for developing nations. Did you know over 18 billion pounds of plastic pollute our oceans each year?
Women’s Voices for the Earth
Promoting increased corporate accountability and transparency and enacting health-proactive laws help to reduce the risk of unhealthy chemical exposure, particularly for our most vulnerable communities. We know you stand with us and this pioneering organization!
California Coastkeeper Alliance
Clean water. It’s something we so easily take for granted, especially here in California as we’re embraced with a gorgeous coastline top to bottom! We’ve teamed up with the California Coastkeeper Alliance (CCKA) to support efforts for swimmable, fishable and drinkable clean water.
Breast Cancer Preventative Partners
Since the launch of Innersense Organic Beauty, we’ve had heartfelt alignment with the work Breast Cancer Prevention Partners (BCPP) is doing to address the risks of chemical exposures, as salon workers are subject to a greater risk for diseases like cancer based on their chosen profession.
Counteract Coalition
Our participation in the Counteract Coalition is paramount to ensuring that the health and wellness of consumers are protected.