People. Planet. Proactive.

Sustainability Starts With All Of Us

For over 15 years, we’ve worked tirelessly to build a global, professional clean hair care brand. From day one, our mission was to create pure, clean toxin free beauty to address emerging consumer demand while inspiring beauty and wellness professionals and the guests they serve.

More importantly, we chose to formulate with the highest intentions for purity, safety and health. Starting “inside the bottle” was our first step towards sustainability and a healthier, safer planet.

We’ve Made A Promise To The Planet

After in-depth research into sustainable packaging options, using post-consumer recycled (PCR) High Density Polyethylene (HDPE) emerged as the right choice for our brand. HDPE is one of the most widely recycled plastics, and the vast majority of consumers have access to curbside recycling for HDPE. In 2020, we transitioned over 80% of our bottles to 100% PCR HDPE with the intention to transition the remaining 20% to more sustainable materials in the near future. By purchasing PCR bottles, we are doing our part to increase the demand for recycled plastic, which we hope will have ripple effects towards improving the domestic recycling process. While the switch to recycled plastics is an environmental improvement for us, it is only the beginning: we are determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As the sustainable packaging landscape evolves, we will continue to pursue more sustainable alternatives as they become available.

We Promise To Put Our Mission Into Action

In 2020, we worked with Plastic Bank to clean up the equivalent of the last 5 years of our plastic output. We also offset 150% of our 2020 production to be plastic negative. Starting in 2021, we have partnered with rePurpose Global to measure our plastic footprint across all parts of our supply chain – from manufacturing, all the way down to the consumer – and offset our entire plastic footprint. Becoming “plastic neutral” means your healthy hair journey provides benefits beyond you and your hair. Innersense Organic Beauty is committed to taking action by minimizing plastic pollution, supporting the cleanup of ocean-bound waste and uplifting coastal collector communities in the process. We put our mission into action and are dedicated to being a part of the solution.