Sidewalk paint that reads "passion led us here" shot POV with 2 sets of feet on ground below


Why We Don’t Love It: Soy

If you’re a longtime user of Innersense Organic Beauty, you may remember those little “kernels of love” in our conditioners. Those rice hulls were nutrient rich, however, we made the decision to remove the rice hull/soy combination from our formulas in an effort to move to even more sustainable ingredients. Here’s why you’ll no longer find soy in our formulas:

Our reason for removing soy from our clean, pure beautiful products is twofold: Like gluten, more and more consumers are experiencing sensitivities to soy. Secondly and more importantly, sourcing non GMO soy has become increasingly difficult. Because of our vigilant commitment to the sensitivities of our consumers and the sustainability of our products, we replaced rice hulls and soy with increased shea butter, avocado oil, rice bran oil and quinoa to increase hydration. Another win-win for green chemistry!

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