Proteins Make Perfect
Rice water has been a beloved beautify ingredient in Asian cultures for centuries. It’s said female rice farmers in China, Japan and other Asian countries bathe in the water used to wash rice, which leads to their long, strong and beautiful hair. We’ve fallen in love with rice in many forms in our haircare formulas… Rice proteins are one of them.
Rice proteins deliver volumizing properties to the hair, and increase skin and hair’s ability to bind moisture. That means more shine! Rice proteins also increase hair’s flexibility, elasticity and tensile strength while reducing friction on the hair. Rice proteins are anti-irritant as well, and rice boasts a cooling and soothing effect on skin, so it’s ideal for calming the scalp.