Press & Praise
VOGUE
Hydrating Cream Conditioner ranks one of the best in clean hair care. “There is luckily a plethora of clean beauty products that work wonders and deserve lasting spots in anyone’s regimen…Wave goodbye to harsh chemicals in your hair-care arsenal when you give these a try. There is Innersense’s ultra-rich conditioner known to quench thirsty strands..”
BYRDIE
“Detoxing the hair is critical in removing buildup and impurities left behind by styling products as well as mineral and iron deposits that can be found in your shower water…the Detox Hair Mask, a charcoal and kaolin clay-based mask that helps to break down and remove buildup from the hair shaft without over stripping it of its natural oils.”
PREVENTION
Hydrating Cream Hairbath wins a Prevention Healthy Hair Award for Best Shampoo for Type 3 Curly Hair! Dr. Hope Mitchell, a board-certified dermatologist writes, “Curly hair is more susceptible to static friction and frizz. This product contains sulfate-free cleansing fatty acids from natural coconut oil and shea butter, which are key ingredients that lessen static while moisturizing and help maintain the natural oil from the hair. It’s also mild and non-irritating to the scalp and has a rich foam that makes hair cleansing more effective.”
NEWBEAUTY
Hydrating Cream Conditioner wins the 2022 NewBeauty Award for Best Rinse-Out Conditioner. For those who prefer an everyday rinse-out option, Innersense Organic Beauty Hydrating Cream Conditioner keeps hair smooth and healthy-looking without silicone, even coarse and damaged types.
GLAMOUR
Serenity Smoothing Cream tops the list in Glamour’s Best New Beauty Products for November! Contributing Editor, Sarah Y. Wu writes,“Even with my extremely lacking styling skills, I end up with hair that’s noticeably softer and shinier. Baobab and frangipani preserve moisture, while avocado and coconut oils create a weightlessly smoothing effect.”
SHAPE
True Enlightenment Scalp Scrub wins the 2021 Shape Beauty Awards for Best Scalp Scrub. The Shape Squad — a group of dermatologists, fitness pros, and staffers — put the year’s new beauty products through their paces… Here, their picks for the best hair products on the market right now.
SELF
“I love [this shampoo] because it softens the cuticle, moisturizes the curls, and really prevents frizz.” Robin Sjoblom Wysocki, curl specialist and owner of Southern Curl, says. Hydrating Cream Hairbath is one of the best shampoos for curly hair according to professional hair stylists.
GOOP
“Everything from the ingredients in your conditioner to the temperature of the water you wash your hair with makes a difference in the way your hair color looks (and lasts).” Color Radiance Daily Conditioner is named one of Goop’s favorites for long lasting color.
HEALING LIFESTYLES
Celebrating double nods in Healing Lifestyles’ 12th Annual Earth Day Awards: True Enlightenment Scalp Scrub and Hair Love Prep Spray are both named tops for 2021 in the Hair category and we are over the moon!
SHE FINDS
It’s the clean beauty version of Oscar season, and we’re grateful for the noms and the wins! Detox Hair Mask with the statue in SheFinds 2021 Best New Beauty Awards.
BYRDIE
“As someone with fine, curly hair, it took a lot of trial and error to find the right products. Striking the right balance between hydration and weight was always difficult for my hair.” Byrdie names the best Innersense Organic Beauty products, according to someone who can’t stop buying them!
BLUE BEAUTY AWARDS
“From ingredient sourcing to packaging selection and a commitment to giving back to important environmental causes, Innersense Organic Beauty is setting a standard for how companies can be better.”
THE COVETEUR
Not just for granola anymore! The Coveteur speaks with our founder, Greg Starkman, about the new hero ingredient of the hair care world, quinoa, and places the spotlight on Hydrating Hair Mask.
NEW YORK MAGAZINE
New York Magazine asks moms to name the best hair products for kids and babies with natural hair and Hydrating Cream Hairbath and Hydrating Cream Conditioner get the thumbs up! Here’s to teaching our little ones to celebrate their natural hair and texture!
SHAWN MENDES IN GQ
We’re over the moon to hear Shawn Mendes’ stylist uses Innersense Organic Beauty on his iconic curls! See his chat with GQ, his product loves and why “you gotta rock the hair” at around minute 8.
INSTYLE
“Using hydrating, nourishing products that will keep your skin and hair packed with moisture now will likely prevent your skin from freaking out when the first polar vortex hits in a few months.” InStyle names True Enlightenment Scalp Scrub one of 16 Best New Products of October, 2020.
BEAUTY LAUNCHPAD
We’re honored to be named one of the best “eco-friendly” brands in Beauty Launchpad’s 17th Annual Reader’s Choice Awards.
BYRDIE
“After an introduction to Innersense’s I Create Hold Gel, it is my go-to. Not only does it hold (and not flake) but their line is one of cleanest on the market.” Byrdie breaks down exactly how to master the Maximum Hydration Method and shines a light on I Create Hold.
MARIE CLAIRE
Wende Zomnir, the founding partner and chief creative officer of Urban Decay Cosmetics and the self-proclaimed “original beauty junkie,” shares 24 hours of self care with Marie Claire. Her bedtime ritual for sexy, effortless next day hair with I Create Lift Volumizing Foam is a must-see!
GOOD HOUSEKEEPING
“Both organic and cruelty free, this gel smells like honey and orange blossoms. A little bit goes a long way for all-day hold, touchably soft curls, and an ingredient list you can feel good about.” I Create Hold is named among the 20 best curly hair gels for soft and frizz-free curls!
COSMOPOLITAN
“If you’re in the market for an organic heat protection spray, you don’t have to settle. This option works just as well (if not better) than the conventional picks.” Hair Love Prep Spray is named one of 15 heat protection sprays of 2020!
POP SUGAR
Scalp health = hair health! Pop Sugar names True Enlightenment Scalp Scrub as one of the 43 best new hair products that will transform your hair.
THE ZOE REPORT
“After close to two years in the making — and six reformulations along the way — the brand-new Innersense Organic Beauty True Enlightenment Scalp Scrub finally arrived on Oct. 1… the clean-focused haircare brand’s latest drop is going to make fans very, very happy.
WOMEN’S WEAR DAILY
As a small, indie beauty brand, we stand solidly for truth, justice and acceptance. We will forgo all Facebook and Instagram advertising through the month of July, 2020, and perhaps even further, and join many of our fellow clean beauty brands to #StopHateForProfit. Thank you Women’s Wear Daily for this compilation of brands we collectively join to make a difference.
HEALING LIFESTYLES & SPAS
The votes are in! I Create Lift Volumizing Foam is named Best Volumizer in the 11th Annual Healing Lifestyles & Spas Earth Day Beauty Awards!
WELL + GOOD
“It’s the indie labels that are making real progress towards creating a more sustainable beauty industry—and have been since before it was cool.” We’re honored to be a part of this conversation… thank you Well + Good!
HUDA BEAUTY
Huda Beauty talks with Shai Amiel, aka the Curl Doctor, Hollywood’s hottest curl expert and celeb hairstylist, about his fave products, plus his curly girl life lessons. Don’t miss his 5 Innersense Organic Beauty must-haves!
MARIE CLAIRE
It’s totally time to break up with chemicals, says Marie Claire! We’re seeing all heart eyes over their pick for the 9 best organic shampoos, which includes our Hydrating Cream Hairbath!
GOOP: HOW CLEAN BEAUTY COMPANIES ARE CONTRIBUTING
“Some of our favorite clean beauty products come from some of our favorite small businesses—all of whom are now under new pressures from the coronavirus epidemic. Even under that pressure, everybody’s doing something to help, and it’s pretty incredible to see.” Thank you Goop, for recognizing our efforts with Feeding America and the Professional Beauty Association Covid-19 Relief Fund.
2019 DIRTY THINKERS’ CHOICE AWARDS
A big thank you to Think Dirty’s Dirty Thinkers for naming two of our products among your 2019 faves. Pure Inspiration Daily Conditioner is named best conditioner and I Create Finish wins best styling product!
HARPER’S BAZAAR
“Sensitive scalps, rejoice: This nutrient-rich spray is packed with ingredients like honey extract to soothe irritation while it softens and hydrates hair.” Sweet Spirit Leave In Conditioner is named among 20 of the best, no matter your hair type, by Harper’s Bazaar.
WOMEN’S HEALTH MAGAZINE
“This natural, organic formula helps detangle and moisturize strands with the help of herbs like scalp-stimulating oregano and antimicrobial, antibacterial lavender.” Thank you Women’s Health Magazine for placing Sweet Spirit Leave In Conditioner among your fave leave-ins!
RANK & STYLE
“On days that you feel like air drying, it eliminates frizz and adds definition, and on days that you’d rather heat style, it adds lightweight smoothing and softness.” Rank & Style names Quiet Calm Curl Control as one of the 10 best anti-frizz products for curly hair.
PURE WOW
“A buttery texture that lathers beautifully and a clean, fragrant scent that’s owed entirely to essential oils. This gentle cleanser gets rid of grease without stripping your strands dry.” We’re wowed by Pure Wow including Hydrating Cream Hairbath among 7 Best Organic Hair Products That Really Work.
THE NEW YORK TIMES
Lizzo, with one of the biggest hits of the summer, clues The New York Times in on her beauty rituals. Among them, caring for her natural hair with Innersense Organic Beauty! Thanks to Shai Amiel, aka The Curl Doctor, for introducing the songstress to our clean, pure beautiful organic hair care.
HARPER’S BAZAAR
“Dry, thick, and coarse-curly hair types will love how this all-natural and silicone-free conditioner makes their hair feel after just one use.” Clean Hair Care Is Hard—But Not Impossible, says Harper’s Bazaar, and guess who gets a nod? Our Hydrating Cream Conditioner!
BRIT + CO
Want hair to go from flat to fabulous in a seasonally *hot* minute? Brit + Co names Refresh Dry Shampoo among 10 Dry Shampoos Perfect for Salty Summer Hair Woes.
WHO WHAT WEAR
“Your hairspray doesn’t have to be laden with all the toxic stuff in order to be effective.” Who What Wear calls I Create Finish, Hydrating Cream Hairbath and Hydrating Cream Conditioner among the 16 Must-Try Hair Formulas If You’re Converting to a Natural Beauty Routine.
WOMEN’S HEALTH
“I love that it is super lightweight but really hydrating at the same time.” Women’s Health Magazine names Refresh Dry Shampoo one of the best dry scalp shampoos and treatments according to dermatologists and stylists.
ORGANIC SPA MAGAZINE
Organic Spa Magazine names Innersense Organic Beauty one of the best natural and organic brands in its May/June 2019 issue and we’re over the moon!
ALLURE
“A few spritzes in the hair after a shower creates that Baywatch-beachy look that I am always going for.” See why Allure names I Create Waves Salt Spray among this season’s best new drops!
EARTH DAY AWARDS
What exciting #EarthDay news! Our Color Awakening Hairbath, Color Radiance Daily Conditioner and Sweet Spirit Leave Conditioner have all won a Healing Lifestyles 2019 Earth Day award! Have you tried our Color Trio yet? It’s ideal for color-treated or slightly drier hair.
POP SUGAR
Beauty shopping is contagious! Check out Pop Sugar’s list of 10 viral products selling so fast you better believe they’re winning! Our I Create Waves Salt Spray makes the cut.
GOOP
Goop Senior Beauty Editor Megan O’Neill says Quiet Calm Curl Control is her new hair secret for smooth curls and romantic flyaways and we’re in love!
WOMEN’S HEALTH
No more ‘meh’ hair days! Women’s Health Magazine names Pure Harmony Hairbath one of the 10 Best Natural Shampoos for Every Hair Type, especially wavy.
POP SUGAR
Expert beauty shopper and editor of PopSugar’s SHOP, Macy Williams, fell in love with her hair using I Create Waves Salt Spray. It’s her new go-to product for effortlessly beautiful wavy texture.
THE CUT
Tara Foley, the founder of Follain, talks with The Cut about a few of her favorite things, and why Hydrating Cream Hairbath and Hydrating Cream Conditioner make her wellness cut!
MIND BODY GREEN
Mind Body Green names I Create Waves one of January 2019’s Best New Natural Beauty Launches. See why our new Pink Himalayan salt spray makes the cut.
MIND BODY GREEN
Mind Body Green names Hydrating Hair Masque one of the best natural scalp and hair treatments and one to turn to when hair has been overstyled, overbleached, or simply requires some good TLC.
FAB FIT FUN
As our scalps age, so do their needs. Holistic hair expert Diana Osborne tells Fab Fit Fun that products with more natural oils and moisturizers {like our Color Awakening Hairbath} are a must.
DIRTY THINKERS’ CHOICE AWARDS
Innersense Organic Beauty takes THREE 2018 Dirty Thinkers’ Choice Awards for Best Shampoo, Best Conditioner and Best Styling Product! Thank you Think Dirty fans!
ELLE MAGAZINE
Our Hydrating Cream Hairbath is one of the best shampoos for curly hair according to 18 celebrity hairstylists! The category? “Eco Conscious Curls.” Thank you to The Curl Doctor, aka Shai Amiel, for the thumbs up!
ABC NEWS
If you’re new to clean and green beauty, here are the top 6 picks to get you started from Romain Gaillard, Founder of the The Detox Market. These selections are not only top sellers, but also Romain’s personal picks, including Innersense Organic Beauty.
ALLURE MAGAZINE BEST OF BEAUTY AWARDS 2018
The best organic and natural beauty products of the year include Innersense Organic Beauty’s top selling hero styling product: I Create Lift Volumizing Foam.
MIND BODY GREEN
In its first-ever beauty awards, Mind Body Green calls Innersense Organic Beauty “one of the most underrated haircare brands in the nontoxic space” and names Sweet Spirit Leave In Conditioner among its top five silicone free Hair Heroes.
GLAMOUR
Glamour Magazine says our Hydrating Cream Conditioner is THE one to try for thick, thirsty hair. We’re grateful to be among its top natural beauty must-haves from Credo Beauty!
GOOP
“There is no color that requires you NOT to abuse (meaning overuse) conditioner.” This and more tips from “15 of the best colorists we know” in Goop. Its pick to nourish post-color hair? Hydrating Hair Masque!
INDIE BEAUTY EXPO 2018
Innersense Organic Beauty was named among the top “Buyer” and “Consumer” favorites at Indie Beauty Expo New York!
MANE ADDICTS
In Mane Addicts, Shai Amiel, aka The Curl Doctor, breaks down the detangling hair tips every curly girl should follow, including finger detangling and using a rich conditioner. One of his faves is Hydrating Cream Conditioner!
GOOP
Goop “Road Tests” three restorative hair masks for three different hair textures. See why Renee Rupcich, Goop’s Art Director, loves Hydrating Hair Masque for her long and thirsty hair!
LEAPING BUNNY CERTIFIED
Innersense Organic Beauty is proud to say we’re Leaping Bunny certified. Leaping Bunny is the gold-standard in cruelty free certification for personal care and household product companies and signifies no animal testing at any stage of product development.
BEAUTY INDEPENDENT
Trellis Beauty, The Bath Well and Cedra Pharmacy buyers share top product picks from Indie Beauty Expo New York. We’re excited to share Innersense Organic Beauty’s newest product offering is on their radar: Refresh Dry Shampoo!
NYLON MAGAZINE
Discover 10 indie beauty hair brands NYLON Magazine loves! From this year’s Indie Beauty Expo, NYLON Magazine recaps their favorite brands in their beauty roundup. We’re excited to share Innersense Organic Beauty’s Hydrating Cream Hairbath is in the spotlight.
SELF MAGAZINE
Which Innersense product is natural hair blogger Hi F3Licia’s holy grail? Why Sweet Spirit Leave In Conditioner, of course!
BEAUTY INDEPENDENT
Indie Brand Founders weigh in on what a truly inclusive beauty industry would look like. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, they ask 12 founders and executives: If the beauty industry was truly inclusive, what would it look like?
BEAUTY INDEPENDENT
Panel Discussion at Credo Event Emphasizes Missions Over Money. Products alone don’t differentiate a beauty brand. “Most of the brands we sell not only want to make clean beauty products, there’s even more to their story. That’s the mission aspect,” says Mia Davis, who joined Credo earlier this year in the newly created role director of mission. She spoke Thursday night as part of a panel discussion hosted by the natural beauty retailer that included Greg Starkman, co-founder of Innersense; Nu Evolution co-founders Nadine Cormier and Sandra Anderson Diaz; Kari Gran founder Kari Gran; Melissa Ippensen, sales and marketing director of One Love Organics; and Eu’Genina Shea founder Naa-Sakle Akuete.
O MAGAZINE
Our shea butter-enriched Quiet Calm Curl Control just received a nod from Oprah Magazine as a go to for B and C natural curls! Read the article, then click through to see how celeb stylist Shai Amiel, The Curl Doctor himself, uses Quiet Calm on his curl friends!
EARTH DAY AWARDS
How wonderful to celebrate April with FOUR nods from Healing Lifestyles’ 9th Annual Earth Day Awards? Our Pure Hairbath and Conditioner Duo, Quiet Calm Curl Control and I Create Volume all take wins!
NATURALLY CURLY
NaturallyCurly.com editors deliberated and the votes are in! Innersense wins FOUR Editor’s Choice Awards for best cleansing conditioner and best hair mask in three curl categories! See all the winners here.
ALLURE BEST OF BEAUTY/NATURALS
Innersense Hydrating Cream Conditioner is a creamy conditioner made with natural, nourishing ingredients, including aloe vera, shea butter, and coconut oil, to hydrate the driest of hair.
ALLURE BEST OF BEAUTY/NATURALS
Innersense Hydrating Cream Hairbath is a natural shampoo that hydrates your hair (and scalp) with nourishing ingredients, including coconut oil, shea butter, and tamanu-seed oil.
HEALING LIFESTYLES/EARTH DAY
Innersense Organic Beauty and The Hydrate Collection. Why We Love…
KRISTEN ARNETT’S GREEN BEAUTY TEAM AWARDS
As a leading expert and influencer in the natural beauty world, Kristen Arnett’s fans have been asking her to create lists of her most favorite natural beauty products for almost 6 years. But she never had, until now!
THOUGHTFULLY MAG GREEN BEAUTY AWARDS 2016
With the help of some of our clean beauty friends, we’ve rounded up a short list of stand-outs to create our first ever 2016 Thoughtfully Mag Green Beauty Awards.
THINK DIRTY
The Think Dirty® app is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options! Find healthy green ratings for all Innersense Organic Beauty products.
MADE SAFE
MADE SAFE® is America’s first nontoxic seal for products we use every day, from baby to personal care to household and beyond. Innersense Organic Beauty is proud to be a MADE SAFE® Supporter Brand. Have peace of mind knowing products you use on your hair and skin are made with safe ingredients not known or suspected to harm human health.
BEAUTY HEROS
Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the unveiling of their stunning new packaging and branding, as well as the launch of their Hydrate Collection, featured as this month’s beauty discovery.
BEAUTY HEROS
Trusting a deep inner knowing that nature provides all we need to care for our hair, Innersense Organic Beauty spent two years formulating their Hydrate Collection.
ORGANIC BUNNY
If you are in the market for a safer, truly good-for-your-hair, non-toxic, hydrating hair care routine, today’s post has got you covered. When I first started my quest for cleaner beauty, I found myself grabbing just about anything that had the words organic on it, later to learn that even though an item may be organic, it can still contain damaging ingredients. This seemed to be the case with the shampoos I was using, as they ended up being not as great as I had hoped when examined further.
BEAUTY INDEPENDENT
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What expense did you shell out for at the start of your brand that you wish you hadn’t shelled out for?