All Shampoos Are Not Created Equal!
Not all shampoos are created equal! Our three organic shampoos, Pure Harmony Hairbath, Color Awakening Hairbath and Hydrating Cream Hairbath, are different from conventional shampoos. Their unique formulation and specific ingredients create a very different cleansing experience. We’re often asked “What differentiates Innersense shampoos from conventional shampoos?” This a great question and one I love to answer!
It’s simple. The difference is in the wholesomeness and concentration of our 100% clean, pure and beautiful ingredients. To better understand this answer, let’s first review common ingredients found in conventional shampoos, and what to look for when reading labels.
Know Your Ingredients
Conventional shampoos rely on synthetic ingredients like sulfate and sulfate derivatives. These ingredients are harsh surfactants that work in combination with MEA’s, TEA’s and PEG’s, which are all detergents. These detergents cleanse the hair and scalp, and also create the foamy lather; as they’ve been used for decades, these ingredients have created the impression that shampoos should always lather in this manner. It’s what people have come to expect from a shampoo. Conventional shampoos also tend to be high in water content, thickened by PEG’s and salt ingredients.
These same conventional products contain quaternary ingredients like polyquanterniums, adding slip and shine to the hair. With the addition of resins, silicones and plastics, these ingredients artificially add more shine and volume. How? They coat the hair, creating an illusion of hydration. But as the above ingredients are processed through petrochemicals. They are toxic.
By using shampoos with these ingredients, over time hair will become dehydrated, dull and flat. Ultimately one will switch shampoos when this happens, and repeat the same experience.
The Innersense Difference
Here is where Innersense is different from conventional shampoo brands. With the use of a rich, concentrated combination of Certified Organic plant ingredients like coconut, avocado, pumpkin seed, monoi and tamanu oil and shea butter, hair is thoroughly cleansed. Hair and scalp can breathe again, and find its happy, healthy balance. Without the use of synthetic ingredients, hair is free of any film, residues and build up. With Innersense shampoos, hair is at its cleanest state, which allows natural shine and volume to come through.
How to Cleanse with Innersense Shampoos
Pour a dime-sized amount of Pure Harmony, Color Awakening Hairbath or Hydrating Cream Hairbath into your palm and emulsify in hands (With longer hair, start with a larger amount). Apply to hair, and start shampooing at the scalp. Our 100% pure formula might not lather like the conventional shampoo you’re used to (remember, no synthetic fillers!), so hair may feel a bit different. You may feel a more natural texture as there is no longer a silky film left behind, but your hair will be amazingly clean and able to breathe again. Remember to work the hairbath into the scalp, massaging away buildup, oil and sebum. First-time users may even want to shampoo twice. Rest assured our ingredients specifically add moisture to keep hair nourished and healthy, instead of cosmetically masking damage which actually dehydrates hair over time.
After shampooing, we recommend following with either Pure Inspiration Daily Conditioner, Color Radiance Daily Conditioner or Hydrating Cream Conditioner . All are packed with powerful ingredients to replenish hair with vital nutrients, proteins and moisture. The result leaves hair feeling full of shine, volume and hydrated. For additional moisture, spritz Sweet Spirit Leave In Conditioner on hair.
Clean. Pure and Beautiful
Because Joanne and I founded Innersense Organic Beauty on our lifestyle values, we created all of our products with intentional thought and care for each ingredient used. It’s this care and awareness for health and the environment differentiating clean, pure and beautiful Innersense Organic Beauty shampoos from conventional shampoos. Enjoy the first experience with Innersense and let us know your feedback. Don’t forget to follow us on social, too. We love hearing from you! ~ Greg Starkman, Cofounder