Innersense Organic Beauty Founder Tributes Clean Beauty

A Mother’s Day Tribute To Clean Beauty

At 22-months, my daughter, Morgan, was diagnosed with Williams Syndrome. This rare, genetic and beautiful condition takes place at the time of conception; 26-28 genes are spontaneously deleted on chromosome #7, ultimately affecting one’s health and intellectual abilities.

At the time of Morgan’s diagnosis, I had many questions. Why did this happen? Was this a result of something I did or was exposed to and could I have done something differently? I became an avid researcher and detailed label reader to leave no stone unturned.


I learned toxic ingredients are used in food, personal care products, manufactured goods and more. Even more disturbing, I found out these unhealthy ingredients were commonplace.

As a hairstylist, I discovered my exposure to toxic chemicals in the salon placed me at a much higher risk for diseases. Furthermore, according to studies, hairdressers and allied occupations have a higher risk of cancer than the general population.

I was stunned. And, I became motivated!


Not only was it my purpose to create a safe and healthy household for my family, it was now my purpose to care for my salon professional colleagues knowing the toxic environment they worked in everyday.

Over fifteen years after Innersense Organic Beauty was founded, my and Morgan’s story continues. While Greg and I continue to research, formulate and educate our clean, pure and beautiful organic hair care, Morgan continues to bring joy into our lives and the life of her brother, Max. She is a teacher of love, inclusiveness and compassion and she is our focus during May, which is Williams Syndrome Awareness Month.


Greg and I will be talking a lot about this condition, both here and in our social media. Morgan, our Director of Joy, will make several appearances too!  You’ll hear from her firsthand about what it’s like for someone with her beautiful abilities.

Thanks for celebrating Williams Syndrome Awareness Month with us.
~ Joanne Starkman, founder, Innersense Organic Beauty

Morgan’s May Organic Hair Care Favorites

clean beauty color shampoo

Morgan’s hair is thick and curly, so our Color line is perfect for her hair, as it always needs a tad more moisture than my own curls. Morgan loves having her hair washed with organic shampoo at the bowl here at headquarters, and we always leave a little bit of Color Radiance Daily Conditioner in her hair when rinsing her out. That trick helps her curls clump up beautifully and locks in moisture. Shop them here.

I struggled to tame Morgan’s beautiful curls when she was little. Quiet Calm Curl Control, our shea butter enriched styling cream, was designed for and inspired by Morgan. You’ll love it for a simple wash and go on curly hair, or even as a blowout cream for smooth styles. Shop it here.

Clean beauty leave in

Morgan loves the pool! So Sweet Spirit Leave In Conditioner is always in her beach bags. Before swimming, I wet Morgan’s hair with fresh water, as dry hair soaks up chlorine and salt water. When Morgan is done for the day, we rinse her hair again with fresh water, then spritz our detangler throughout her hair and let air dry. It’s our version of the Johnson and Johnson’s No More Tears that my mother used on me! Shop it here.o.

We Want To Hear From You!

Starkman Family 2021

What is your daughter or son’s favorite hair care ritual? What clean beauty ingredients make them smile, feel good to use, or simply make you happy? We are so honored to have you as part of our Innersense Organic Beauty community, and thank you for reading this story.


  • Annie says:

    My 14 year old daughter is autistic, had ADD, high high anxiety and misophonia (extreme sound sensitivity) and very sensitive to scents.
    Your shampoo and conditioners have helped before bed showering lull her to sleep. No more heavy scents that would keep her awake and hyper focusing on “too many scents”.
    Thank you from the bottom of this mama’s heart in creating a natural toxic free products that my girl can use and myself as well (very naturally curly, much like your Morgan’s!)
    Bravo!! Thank you! You rock!!

    • Innersense Tribe says:

      Hi Annie,

      We’re absolutely touched by your daughter’s love story with Innersense. We’re happy that you and she find comfort and peace in our products in addition to hair love. Thank you for being a part of our community.

  • I can just not express how much I love your products but also sharing and giving so much of yourselves for your gorgeous and rocking daughter, Morgan.
    Thank you for being bright lights in this often dark World and trying to help make it a better place

    • Innersense Tribe says:

      Hi Jennifer,

      Thanks for reaching out! We are happy to have you a part of our community and support what is close to our hearts. Sending you lots of hair love!

      Thank You!

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