How to Choose the Right Hold Styler

Whether you’re interested in building body, high def curls or serious shape + shine, we’ve got styler options for so many looks. Our I Create… lineup now features I Create Definition, a firm hold styling foam that separates and sets curls. Here, we share the stats for these three stylers. Choose the right one for your goals, or collect them all and experiment with different hair vibes. 

I Create Lift Volumizing Foam

Take roots to new heights with this lightweight styling foam that pumps up volume and builds body. Certified Organic Aloe Vera, Honey and Sugarcane increase fullness and manageability, moisturize strands and enhance texture. This airy foam shapes, defines and smooths wet or dry hair.

Hold level: Light

Best for: All hair types

Shop I Create Lift Volumizing Foam here.

I Create Definition

Work this firm hold foam over wet hair to decrease dry time, enhance natural texture and provide style longevity. Its lightweight yet mighty formula features nourishing Amaranth Seed Extract and Pequi Oil to help strengthen strands and smooth frizz. Aloe Leaf Juice delivers weightless hydration for healthy, bouncy curl clumps. 

Hold level: Strong

Best for: All curl patterns and textures

Shop I Create Definition here.

I Create Hold

Create defined curls, sleek buns and structured styles with this Aloe and Honey-based styling gel. Its gel formula keeps strands in place while Organic Nettle and Eucalyptus improve hair’s flexibility and strength. Organic Rooibos Tea provides protection against environmental stressors while imparting lustrous shine. Its bright orange blossom scent provides an uplifting boost of energy. 

Hold level: Strong

Best for: All hair types

Shop I Create Hold here.

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