Major retailers approach the holiday season with this mindset — and salons can too. The holidays are not only about giving but about elevating guest experience, boosting profitability, and creating a culture of gifting within your salon.

Your guests are already out shopping for everyone on their list — friends, teachers, bosses, neighbors, loved ones, even sports coaches. The question is: do your guests see your salon as a gifting destination? Innersense offerings are the perfect price point, making your salon the perfect shopping destination to help your guest check off that gift giving list. 

With Innersense, you can transform your salon into a warm, intentional holiday shopping space that inspires guests to treat others (and themselves!) to clean beauty that nourishes from the inside out.

1. Make Holiday Season Your 13th Month of Profit

The holidays are an opportunity to think like a retailer — and act like one too. Create a joyful, giftable environment by showcasing Innersense products as ready-to-give beauty solutions. Feature our curated gift bundles at quick-pick gift tables, example( “gifts under $50” displays.) A little intention goes a long way in positioning your salon as the go-to stop for holiday gifting. 

It's all about reach! Make sure you are communicating your retail strategy not just visually in store, but also at your website and social pages for a cohesive omni-channel experience for all to see. 

Staff meeting tip: Ask your team to get involved in your next staff meeting. Putting the ball in their hands, "What holiday experience do we want our guests to have when they walk into our business, visit us online, or see our social communication? you will be surprised how your team can show up, feel empowered, and take some of the load into their own hands. 

2. Capitalize on High-Traffic Months: Refresh, Restock & Re-Merchandise

November and December are the highest traffic months for salons — meaning more guests, more opportunity, and more potential retail sales. To prepare, ensure your shelves are stocked and your backbar is ready for the rush. Failing to do so could result in missed sales opportunities. 

This year, Innersense makes it easy: 

We built this promotion with one goal in mind — to help salons win the holiday season. As you prepare for the increased holiday traffic, it's standard to lift inventory counts and place larger orders. Allow us to help you with that...  With bundled savings, free backbar, and refreshed merchandising, we’re here to maximize your purchase power and profit potential when it matters most. 

• Our Holiday Bundle Add-On Promotion allows you to restock and communicate. We targeted 3 spaces that salons can win.
  Innersense has generously launched bundled buys that include:
• Complimentary backbar to support service season
• Refreshed merchandising tools (including new shelf talkers that speak directly to the holiday mindset)
• A streamlined, profit-forward restock strategy that positions your salon to end 2025 strong and start 2026 ready.

Think of it as your complete seasonal refresh — smart, intentional, and beautifully branded.

3. Tap Into Consumer Spending Trends

According to the National Retail Federation, the average consumer plans to spend $890 on gifts this year. That’s a huge opportunity! 

Also trending is the concern around "Safety" as consumers seek trusted sources in the clean space. Use this opportunity to communicate your why behind partnering with Innersense.  

From Innersense Holiday Gift Sets and travel-size favorites to full product regimens, you have everything you need to drive meaningful sell-through and make clean beauty part of your guests’ gifting plans.

4. Leverage the Gift Card Boom

Gift cards are the #1 most-wanted item for 2025 — and a powerful tool for salon profitability.

Consider offering bonus gift card incentives (like 20–30% added value) to encourage early purchasing. It not only secures future visits but builds loyalty and keeps your guests returning into the new year. 

When should we promote, the stats say earlier the better, but not too late! Meaning the incentive to buy early drives the purchase for savvy shoppers in November early December, but come the last 2 weeks of Holiday, consumers are then last minute shopping and care less about savings, and more about convenience. We suggest a window of November 1-December 15. Don't worry, the NRF stats tell us the men will still show up December 24th to pick up their gift cards. 

After gift cards, consumers rank clothing, media, and — excitingly — beauty and personal care as top gift categories. Let’s make sure those beauty purchases come from you rather than online competitors.

5. Meet Guests Where They Shop: The Power of Omni-Channel Selling

Online shopping continues to dominate holiday spending — and Innersense ensures you can participate profitably.

This season, we’re raising our Affiliate Program commission to 50% to empower stylists and salons to sell online as effectively as in person.

Since top-performing salons typically average 38% retail margins, (taking out stylist commissions and shipping) this aggressive affiliate payout actually exceeds traditional profitability. You earn more while controlling inventory and extending your reach beyond your four walls.

Make sure you are enrolled in the Innersense Affiliate Program and direct guests to your custom link — so even when your doors are closed, your business is still making sales.

This Holiday, Think Bigger

Innersense's goal is to  support you in turning the holiday season into your most profitable, purpose-filled time of year.

From refreshed merchandising to enhanced earning opportunities, we’re here to help you sell beautifully, profit naturally, and set your salon up for a bright 2026.

Major retailers see holiday as their 13th Month of profit, how is your salon approaching retail to maximize the opportunity?

• Consumers are budgeting an average $890 for gifts and other seasonal items
• Families with children plan to spend $33 more on average on gifts this year
• 42% of holiday shoppers plan to browse and buy items before November, get an early start on holiday and maximize the profit potential.