SAFE, GENTLE FORMULATIONS PROVIDE A HEALTHIER COLOR EXPERIENCE WITHOUT COMPROMISING ON LONG-LASTING, VIBRANT RESULTS.
✦ Innovative, clean formulas free of common irritating and toxic ingredients
✦ Ammonia and fragrance-free — no unpleasant fumes
✦ Enriched with nourishing ingredients for healthy hair and scalp
✦ Glossy shine and vibrant color that lasts
What sets color purity apart
CLEAN CHEMISTRY
Formulated without harsh or harmful ingredients like Resorcinol, PPD, PTD, creating a safer, healthier experience for you and your hair.
PURE Performance
Versatile shade range delivers superior results for all hair types and textures—from dimensional balayage to pretty pastels.
SUSTAINABLY CRAFTED
Packaged in eco-friendly, recycled materials to minimize environmental impact.
stunning color results, every single time
Color pURITY IS FORMULATED WITHOUT:
✦ Parabens
✦ Fragrance
✦ Mineral Oil
✦ Phthalates
✦ EDTA
✦ PPD or PTD
✦ Resorcinol
✦ SLS, SLES, Cocamidopropyl Betaine
KEEP COLOR VIBRANT
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Color Awakening Hairbath
- Regular price
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$30.00 - Regular price
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- Sale price
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$30.00
295ml 59.15ml 946ml 946ml Refill -
Color Radiance Daily Conditioner
- Regular price
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$30.00 - Regular price
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- Sale price
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$30.00
295ml 59.15ml 946ml 946ml Refill -
Bright Balance Hairbath
- Regular price
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$32.00 - Regular price
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- Sale price
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$32.00
295ml 59.15ml 946ml -
Bright Balance Conditioner
- Regular price
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$32.00 - Regular price
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- Sale price
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$32.00
295ml 59.15ml 946ml
