• Color Purity = Entire Collection/Brand
• True Color = Permanent Color
• Clean Developer = Developer
• Pure Brilliance  = Powder Lightener and Creme Lightener

True Color includes 41 shades in total:

• 32 fully intermixable shades
• 5 fully mixable Intensifiers 
• 3 Intermixable High LIft Shades
• White, that can be added to any other color to dilute the original tone.

• Clean Developer comes in 5 volume levels. Available in 5 Volume (1.5%), 10 Volume (3%), 20 Volume (6%), 30 Volume (9%), and 40 Volume (12%) oxidizing emulsions. 

The shades are defined with a letter and a number. The number refers to the color depth level and range from 1 - 10 (12 indicates High Lift) and the tone is designated by a letter.

N- Natural
G- Gold
C- Copper
R- Red
M- Mahogany
V- Violet

• NATURAL (N) TRUE NEUTRAL - Made without too much warmth or coolness, the Natural series delivers the perfect natural shade across all levels. When mixed with other shades, they can soften or subdue the tone. 

• ASH (A) COOL - Cooler than the Natural series, the Ash series is created with the perfect balance of gray/blue tone. Design to deliver the coolest, clean hues. The ash series is available in the following levels:

• VIOLET (V) COOL- The Violet series is a blend of violet/gray tone to create a soft color result. Perfect for delivering the best buttery blondes. The violet series is available in the following levels:

• MAHOGANY (M) COOL BROWN RED - The Mahogany series features a combination of intense Brown and Red/Violet tones for a rich, chocolate-brown result.

• GOLD (G) WARM - This natural warm Gold series delivers brilliant golden hues without any brassiness.

• COPPER (C) WARM- Our vibrant Copper series offers a radiant blend of Red and Gold.

• RED (R) WARM- These super intense Red series offer vibrant, brilliant true red shades

• WHITE PLUS - Add White to any shade to dilute the level and intensity for a  customized color.

• Hair color levels are the same but the naming between level 5  - level 7 can be different. For example some color companies tout level 6 as a dark blonde while others call level 7 as dark blonde. It is important when formulating to assess, diagnose and formulate using the Color Purity swatches for an accurate result. 

• Traditionally most hair color lines are made with PPD (Paraphenylenediamine) as the main coloring agent. PPD is the most common cause of allergic reactions to hair color and reactions can range from slight irritation to contact dermatitis in more sensitive individuals. PTD is a newer replacement in the last 40 years that is less irritating but still has high incidence of irritation. 2MD is a newer dye innovation that has much lower rates of irritation compared to PPD and PTD.

12N, 12V and 12A are our High Lift Shades and they are a shade that has no level associated with them, just tone and they are designed to provide maximum lift and control of underlying pigment.

Our multi-tonal color achieves a natural look, mirroring the highs and lows found in natural hair. The soft grow-out creates a seamlessly blended transition, ensuring a gentle line of demarcation line on regrowth.

• The True color collection can create permanent results and demi-permanent results from a single tube of color. 

• For Demi-permanent results utilize 5 volume mixed in a 1:2 ratio and process for 5 to 20 minutes. This is a visual development.

For permanent results utilize 10 vol - 40 volume Clean Developer mixed in a ratio of 1:1 for 35 minutes or up to 45 minutes for resistant gray coverage.

No! Our tonal series have high pigment loads which allow for full gray coverage without mixing naturals.

Yes, you can achieve full gray coverage with our True Color Shades, when mixed with our Clean Developer 20 Volume (6%) and 30 Volume (9%). On depths 9 or lighter, you will achieve a more blended gray coverage result, due to low contrast between the naturally lighter depth and the gray/white hair. You do not need to add a Natural Shade to achieve gray coverage, however you can add a natural when you would like to mute the tone and achieve a more natural result or opacity.

• Processing time will be based on the developer and color service. Refer to your usage guide. Processing time for a permanent color service utilizing 10 volume, 20 volume, 30 volume or 40 volume is 35 minutes. 
• Processing time for a gray coverage service utilizing 20 volume & 30 volume is 35 to 45 minutes (based on hair type). 
• Processing time for a demi-permanent service utilizing 5 volume is 5 - 20 minutes,, think a visual processing time
• Processing time for a demi-permanent service utilizing 10 volume is 25 minutes

• No, our color is not progressive and will not continue after recommended development time. 

True Color comes in a 3.3oz / 100ml tube. Our standard mixing ratio is 1:1. Depending on your clients density and regrowth, and based on a 1 - 2oz application, one tube of True Color will provide 2 - 3 re-touch applications.

There is no limit to how much can be used in a formula. Our Intensifiers act like any other True Color Shade, and you will need to account for their weight in your color formula. For example if your formula is:  5g 6R + 5g RR + 10 Volume Clean Developer, your mixing ratio is 1:1. The total amount  of Clean Developer would be 10g.

White is a True Color Shade with no level or tone, but all the properties of a Shade offering  complete customization with a compact range. Some customized service opportunities include:

                            Intermix with any True Color Shades to create custom formulas

                            Dilute level and tone

                            Refresh tone on mid-lengths and ends will minimal fade

                            Prevent color from darkening porous hair

                            Prevent color build-up

                            Create pastel shades and fashion shades

We do not recommend mixing other True Color shades with True Color High Lift (12A, 12N, 12V). We recommend only intermixing High Lift shades  (12A, 12N, 12V), for maximum lift and deposit.

We do not recommend using heat with any products in the color purity range, including the Pure Brilliance Lighteners

The longevity of the color is affected by the factors such as lifestyle, hair condition, processing time, heat styling and frequency of washing. Because of these factors, color fadage can vary based on the individual client.

It may depend on what they are allergic to. If they are allergic to pigment itself, then likely not. We suggest consulting with their doctor prior to usage and avoiding color services if allergies are severe. Regardless of known allergies, a patch test should always be performed prior to application.

A patch test should always be conducted before coloring hair. Clean the area inside the elbow or behind the ear, apply the color formula to the area, and have the client wait 48 hours. If no reaction is seen, then it is safe to proceed with the color service. If there is any irritation (itchy, redness, bumps or swelling) DO NOT proceed with the service

No, we do not use any added fragrance in our line.

Yes

Generally, it is not advised for clients to use hair color while pregnant or breastfeeding. We suggest your client consult with their doctor.

We do not add any preservatives to our products, however some ingredients like Sodium Benzoateand Sorbic Acid are pre preserved to maintain efficacy and freshness. Citric Acid is used to adjust the pH of the hair and not used as a preservative.

To address staining concerns effectively begin by emulsifying the color around the hairline at the bowl. Add a little water and gently emulsify in circular motions until you notice the staining beginning to fade. Follow this by applying Color Awakening Hairbath and cleansing the area thoroughly, repeating the process twice if necessary. In cases of severe staining, consider the client's hydration levels can impact how quickly the skin absorbs color.

Innersense Color Purity presents the salon professional with new hair color chemistry and opportunity to offer hair color services to clients who have previously had adverse reactions to traditional products.  While Color Purity delivers the performance necessary to be the exclusive hair color offering for salons, we will not ask or require the removal of any competitive service products. On the contrary, we recommend salons convert color formulas gradually to successfully transition their customers to the Color Purity system. In addition, we feel that interfering with the return policies or agreements in place between a salon and its vendors is not an ethical approach and does not support the values of Innersense Organic Beauty.