About Color purity

Experience the new standard in professional color. This safe and effective high-performance color system never sacrifices personal well-being or the health of your client’s hair for stunning, vibrant results that last.

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Clean Color Chemistry

Our safe and potent formulas push the boundaries of clean beauty, nurturing and reviving hair while prioritizing your well-being. Every product is free of ammonia, PPD, PTD, and resorcinol, meeting high-quality standards, effectiveness, and conscientiousness.


Color Purity lets you color with confidence. The best-in-class, clean formulas deliver complete coverage, glossy shine, true tone results, and incredible longevity.


Unleash your inner artist with 40 intermixable shades plus white, allowing masterful mixing to create customized shades that complement each client’s unique hair type, skin tone, and color goals. Our formulas also seamlessly transition permanent colors to demi-tones.

People, Hair, and Planet

Our sustainable packaging not only utilizes eco-friendly, recycled materials to minimize environmental impact but also incorporates larger sizes to reduce packaging waste. Color Purity is vegan and cruelty-free as part of our commitment to environmental and ethical responsibility.