Half a coconut, resting on rustic wooden surface

Coconut Oil

Why We Love It: Coconut Oil

 

Pacific Rim and Asian countries have relied on the coconut palm for thousands of years: Coconut meat was used for food, the flowers for sap, and the leaves for weaving baskets. And of course, the oil extracted from the milk of mature coconuts was used as an elixir for skin and hair. Islanders were onto something, and today, coconut oil is having its heydey. Here’s why we love it as an essential ingredient in our products:

Coconut oil is loaded with fatty acids, which make it one of the best natural hair conditioners out there. It works from the inside out, as these acids bind to the protein in your hair and protect roots and strands from breakage, sealing in moisture and shielding your hair from future damage. As coconut oil completely penetrates the hair shaft, more intact hair shafts mean your hair appears fuller, and feels that way, too. This super oil also reduces ‘hygral fatigue,” the swelling and shrinking of hair, further reducing future damage.

Coconut oil is plentiful in antioxidants, nutrients, and essential vitamins that all work together to improve your hair’s softness and luster. Vitamin E, for one, nourishes skin, promotes hair growth and encourages a healthy scalp and shine. Did you know coconut oil eases dandruff, prevents breakage and split ends, and even slows down hair loss? As our hair is comprised entirely of protein, protein loss means weak and unhealthy hair. Coconut oil reduces that loss, too. The bottom line? Coconut oil is essential for making your hair strong, shiny, and healthy!

We go to the beautiful Philippine islands for coconut oil used in our product formulations. Find it in our:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Love Stories Continue:

Sunflower Seed Oil

Amazing Benefits of Sunflower Seed Oil for Hair Health We love the mighty sunflower seed. Did you know it was the Native Americans who first domesticated this sunny plant into a single headed plant with a variety of seed colors? Archaeologists believe the sunflower may have been domesticated before corn; as early as 3000 BC….

Rooibos

Good for your Health, Good for your Hair: Rooibos Tea Known as a “miracle tea” for its tremendous healing powers and anti-aging properties, rooibos tea has 50 times more antioxidants than green tea and helps destroy free radicals. Khoisans, the indigenous bushmen of the Cederberg region of South Africa, originally harvested the leaves centuries ago…
Pumpkins in a bowl

Pumpkin Seed Oil

Pumpkin: The Perfect Fruit for Healthy, Organic Hair The mighty pumpkin is one of the most versatile, and healthy, fruits in the bunch! This ancient food staple has Mexican origins and was a favorite with Native Americans. We know this omega-6 fatty acid-packed seed (and favorite Fall snack!) as the perfect ingredient for the hair…