Category: Clean Beauty

Morgan, Joanne & Greg Starkman

HOW TOXIC INGREDIENTS BECAME A BLESSING IN MY LIFE: A MOTHER’S DAY TRIBUTE TO CLEAN BEAUTY

At 22-months, my daughter, Morgan, was diagnosed with Williams Syndrome. This rare, genetic and beautiful condition takes place at the time of conception; 26-28 genes are spontaneously deleted on chromosome #7, ultimately affecting one’s health and intellectual abilities. At the time of Morgan’s diagnosis, I had many questions. Why did this happen? Was this a…

Amethyst Crystal: Energy From Mother Earth

I’ve studied and worked with stones and crystals for years; I’ve always wanted to incorporate them into our product line. In developing I Create Waves, I was thrilled to infuse amethyst crystal powder into the formulation. Crystals are an amazing gift from Mother Earth. Here’s why I love them: From the Crust, Crystals Crystals are the…
Innersense Organic Beauty Refresh Dry Shampoo

We’ve Done Dry Shampoo Differently

It’s here! Refresh Dry Shampoo is a groundbreaking foam to powder formula that doesn’t utilize dirty ingredients to keep your hair clean and extend your style. Here’s what our stylist community has to say about our game changing clean, pure and beautiful new product. I live in the desert. We pray for rain. Water is…

Discover Joanne’s Summer Fling!

It’s hard to believe it’s been nearly three years since I discovered fellow green beauty brand Primally Pure skincare and deodorant products. I connected with Bethany McDaniel, owner and founder, through Amanda, affectionately known as The Organic Bunny. With a seal of approval from Amanda, I knew Primally Pure products must be top notch.  And I…

How Well Do You Know HHO?

How well do you know Harmonic Healing Oil, our high vibration treatment oil? Infused with a rich blend of sacred oils and flower essences like evening primrose oil, macadamia and tamanu, HHO delivers nourishment and hydration to the hair, scalp and skin, but by no means is that all it can do. Here’s a few new ways you…

Family and Indie Brand Challenges: A Founder Talk with Beauty Independent

“I never stopped believing. I am humbled by where we have come from, where we are, what we have built and what we are building. I have a huge sense of gratitude.” ~ Greg  “Over the next year, I want to create more tangible curriculum so I can assist stylists as well as consumers in…
Quiet Calm Curl Control

A Styling Cream is Born: Quiet Calm Soothes All Hair Types

It was many years ago when Morgan was a wee one toddling around our home. We noticed her thick, curly locks happily bouncing as she played with her toys or our dogs. But when her hair began drying up and changing, I realized the product we’d been using on those beautiful curls were in fact…

The Curl Doctor (And Oprah.com) Love Quiet Calm Curl Control. Here’s Why

So this just happened: Quiet Calm Curl Control was just named in the January issue of Oprah Magazine as a go-to cream for naturally curly B and C waves! We talked to The Curl Doctor, Shai Amiel himself, on his favorite way to use our shea butter enriched cream on his curly hair and textured…

Attitude for Gratitude: 3 Three Ways to Start Your Routine

Long ago, I established a routine gratitude practice. Not only have I found that it centers me to focus on what is really important in my life, it also grounds me in a way I can be truly present for those I love. If this idea is new to you, here are easy ways you can…

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