Baobab

A Prehistoric Succulent For Modern Day Moisture

The mighty baobab is a prehistoric species which predates mankind and the splitting of the continents over 200 million years ago. Native to the dry, arid African savannah, “The Tree of Life” provides shelter, structure, food, fiber, medicinal healing and even rope to locals who utilize the plant from trunk to seed pod. Despite the desolate landscape, the culturally and religiously significant succulent thrives, symbolizing survival and optimism. Here’s why we love this water-storing succulent as an essential ingredient:

Baobab helps moisturize and strengthen weak, dry and brittle hair. Loaded with omega 3 fatty acids yet lightweight and smooth, it supports the hair’s moisture barrier. Baobab is a succulent; during the rainy season, it absorbs and stores water in its massive trunk, lending it that “Tree of Life” nickname. It’s this moisture retention that makes this ingredient valuable in our clean hair care formulas. Rich in antioxidants that help preserve collagen, it also provides care for thermal and environmental exposure, and its low protein count makes it ideal for those who have protein sensitive hair.

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