Who We Are
Everyone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense."Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and well-being for people and the planet.
Brand & Campaign Manager
We're looking for a Brand & Campaign Manager who lives at the intersection of strategy and craft — someone who can shape a campaign narrative and then execute it with precision across every channel and every word. This is not a role for someone who thinks in templates. It's for a modern marketer who reads headlines twice, understands why one word beats another, and knows how to build a story that resonates with consumers, salon professionals, editors, and communities alike.Reporting to the Brand Director, you'll lead the brand strategy and campaign execution across Innersense's core pillars: product storytelling and launches, consumer audience development, and our people and planet mission. You'll own deep audience insights through market research and consumer surveys, develop brand voice across all consumer-facing channels, manage the integrated marketing calendar, guide our PR agency with sharp editorial instincts, and flex into new areas as the business demands.
What You’ll Do
Audience & Market Research
Own the brand's understanding of our primary audiences (buyers and professional salon stylists), competitive landscape, and market positioning. Recognize distinct needs, values, and decision-making processes for each segment.
Deploy surveys and research to uncover audience insights, competitive gaps, and market opportunities. Identify what drives consumer adoption and stylist recommendations.
Develop audience personas, segmentation, and competitive positioning strategies that guide campaign development, messaging, and product narrative across the business.
Campaign Execution & Strategy
Lead end-to-end execution of brand campaigns—product storytelling, launches, and mission initiatives—with tailored messaging that maintains brand coherence.
Develop campaign briefs with audience insights, strategic concept, core messaging, and look/tone/feel. Create GTM plans covering distribution and promotional strategies.
Partner with Creative Director, designers, and copywriter to brief, review, and deliver on-brand assets. Provide feedback at creative reviews and give final approval before launch.
Own the integrated marketing calendar: review channel plans, lock priorities, and ensure on-time, on-brief delivery.
Brand Voice & Messaging
Own messaging across the customer journey, from awareness through loyalty, ensuring consistency and emotional resonance.
Serve as brand voice steward: write, edit, and evaluate copy with confidence. Ensure voice is distinctive and authentic across audiences and channels.
Apply deep understanding of audience values and decision-making to craft messaging that connects authentically without contradiction.
PR & Media Relations
Lead strategic partnership with PR agency as brand point-of-view for pitch angles and editorial strategy. Guide earned media strategy for consumer and trade media landscapes.
Develop compelling product narratives and press materials tailored to different media outlets. A consumer story differs from a trade publication pitch—your briefs should reflect that.
Manage press and editor seeding programs with strategic product selection and relationship building. Identify earned media opportunities and brief the agency on upcoming launches.
Monitor PR coverage to inform strategy and share wins across the organization.
Digital & Social Channels
Brief Digital's channel owners with messaging, creative direction, and campaign toolkits for cohesive execution across platforms.
Partner with Digital on organic and paid social amplification and email/SMS strategy to ensure storytelling continuity and brand voice consistency.
Collaboration & Cross-Functional Leadership
Work closely with Brand Directors, NPD Director, Education, and Digital teams to align brand communications across all functions.
Flex into event marketing, education campaigns, and brand activations as needed.
Other Duties, as Assigned
What You Bring
Experience
5-7 years in brand marketing, brand strategy, product marketing, or campaign marketing. Ideal: dual-audience or B2B+B2C experience in beauty, wellness, or consumer brands that serve professionals.
Proven brand campaign management experience from brief through launch. You keep campaigns on strategy under pressure and manage creative teams/agency partners with clear feedback.
Background in communications, PR, or brand strategy. You've worked with agencies, pitched brand narratives, and understand what resonates with consumer and trade media.
Familiarity with market research, competitive analysis, surveys, or audience segmentation.
Skills & Strengths
Exceptional writer and storyteller. Your core skill is brand messaging; you understand how to write for different audiences without losing your voice.
Strategic thinker who executes with excellence. You zoom out to see brand narrative and competitive landscape, zoom in to perfect messaging.
Deep understanding of marketing channels (social, email, SMS, PR, professional networks) and audience psychology. You know that different audiences need different language and justification.
Highly collaborative, culturally attuned, and energized by complexity. You build trust, communicate clearly, and move between strategy and execution.
Deep belief in clean beauty, sustainability, and purpose-driven brands—you market the mission because you believe in it.
Bonus Points
Experience at a clean beauty, wellness, or sustainable brand serving both consumers and professionals.
Professional beauty industry experience (salon dynamics, stylist economics).
Proficiency with Asana, survey/research tools, or Hootsuite.
Event marketing or data analysis background.
This is a regular, full-time, salaried, in-office position located at our headquarters in Walnut Creek, California. Target Salary Based on ExperienceThe standard range for this position is $105,000 - 115,000 per year, plus bonusCompensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.
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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees. Applicants must be at least 18 years old to apply.
Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.
We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.