It’s been popular buzz among beauty industry professionals since its introduction. And, the buzz is only getting louder as growing demand by consumers seeks transparency in the beauty industry. The spotlight is shining brightly on the Think Dirty app and it is no accident. Consumers want to know what ingredients are in the personal care products they are using. And, consumers deserve to know.
It’s a common question I hear: “What products should I use to protect my hair?”
This very question comes from my Beauty Guests who regularly use heat styling tools, including curling and flat irons, and the hair dryer. Hair trends come and go, but heat styling remains a key to achieving the latest in-style look.
It’s been a long-standing marketing technique for companies to come out with heat protectant products. These conventional products are loaded with silicones and plastics, which are meant to cosmetically add shine to hair, yet consumers don’t realize the true effect these ingredients have on hair.
“Moisture” is a word that seems to be used on a daily basis when talking about Curly Hair.
As owner and curl specialist of Moisture Salon in upstate NY in Schenectady, I took the leap and attended cosmetology school ( I call it beauty school. Showing my age!). Seven years ago I told everyone that one day I would open a salon named Moisture Salon. Why that name? Because moisture is key to healthy hair and that’s what I am about: healthy hair. Not only curly hair but hair in general. I just never imagined that my dream and vision would happened early in my new career. I opened Moisture Salon 3 years ago in May 2013. The only addition to the name was “where curls begin”. I never imagined my salon would cater to curls only.
So let’s talk about the importance of moisture in textural hair.