In recent years, a “Sulfate-Free” label has become increasingly common on the label of every new shampoo and conditioner. The term has become associated with being “healthier” and “organic” even when that is not the case. Sodium Laurel Sulfate is a harsh surfactant, found in household cleaning products and even in tooth paste. Sodium Laurel Sulfate is also a suspected carcinogen which is why consumers seek alternatives. However, not all companies making sulfate-free shampoos are truly free of sulfate compounds or derivatives.