Many people we meet are asking this very question. What’s in shampoo, and why? Consumers are looking deeper into the effects personal care products have on our body in the short and long term, plus the compounded impact such use has on our environment, too. With just a few changes in everyday habits, product usage can make a huge difference on health and the planet. Thankfully, cleaner choices are easier than ever to find but the answers are in the fine details. The front of the bottle or packaging is often designed with enticing claims to grab consumers’ attention.